The French president reportedly douses himself in “industrial quantities” of cologne
Emmanuel Macron has been spraying himself with copious quantities of luxurious cologne, in keeping with excerpts from a brand new guide concerning the French president cited within the media.
In his guide titled ‘The Tragedy of the Elysee: Contained in the Hell of Macron’s 5-12 months Phrases’, Le Parisien journalist Olivier Beaumont claims that the president makes use of “industrial quantities” quantities of fragrance each day.
Macron has a particular affinity for Dior Eau Sauvage, and “a bottle [is] at all times at hand, notably in one of many drawers of his desk,” the guide says.
“Much less-accustomed guests might discover themselves overcome by the floral and musky scent, as refined as it’s highly effective. It’s a signal of 1 factor: that the president is within the constructing,” Beaumont writes, as quoted by The Telegraph.
“Simply as Louis XIV made his perfumes an attribute of energy when he paraded by the galleries of Versailles, Emmanuel Macron makes use of his as a component of his authority on the Elysee,” in keeping with the guide.
Beaumont quotes one in all Macron’s former aides as saying, “When Emmanuel Macron enters the room, you may really feel it.” The aide compares the president’s use of fragrance to “marking his territory.”
“It’s not delicate, however it’s quick. It means: be careful, right here I come!” the aide is quoted as saying. “A lot in order that a number of employees members ended up joking about an expression they heard from one wing to the opposite: ‘It smells just like the president.’”
The guide additionally reportedly quotes Bruno Roger-Petit, Macron’s former spokesman, as saying, “You solely need to be within the Vestibule d’honneur [the main entrance to the Elysee Palace] to know whether or not he has been there not too long ago or not.”
The Dior model is owned by Bernard Arnault, Europe’s richest man, who’s reportedly near the president. Final 12 months, Macron awarded the billionaire the nation’s highest honor, the Grand Cross of the Legion of Honor.
Macron was first elected in 2017 and reelected in 2022. His PR marketing campaign has usually emphasised his youthful look and athleticism. He posed with boxing gloves throughout marketing campaign occasions, and in 2024, his workplace launched pictures of the president hitting a punching bag.
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