SA Rugby has entered right into a ground-breaking new partnership with international chief in material care, OMO, as a part of a contract renewal with Unilever.
The well-known family model turns into the primary in its class to affix the Springboks and all nationwide groups as a part of OMO’s marketing campaign to champion resilience, perseverance, and the idea that each problem – each “stain” – is a chance from which to develop.
The partnership between SA Rugby and OMO was unveiled at an action-packed occasion on the Inanda Membership in Sandton on Thursday the place sports activities stars, media, and influencers “bought down and soiled” in a collection of enjoyable sporting actions.
Rian Oberholzer, the CEO of SA Rugby, welcomed the partnership, highlighting its significance for South African sport: “Rugby is greater than a recreation. It’s a take a look at of resilience, endurance, and unity, the attributes with which OMO is related.
“This can be a new relationship for us in a class we’ve got not partnered with earlier than and one which ensures we take rugby into the center of the South African family. We stay up for exploring this new relationship in a brand new dimension for rugby over the approaching years,” added Oberholzer.
OMO’s confirmed this represented a daring transfer into sport for the model as a part of its #StayUnbeatable motion, not too long ago launched with a strong TV industrial that includes Olympian Caster Semenya that brings to life OMO’s philosophy of “Play On” by sharing that true development comes from pushing ahead, regardless of how messy life can get.
As a part of OMO’s motion, Semenya stands alongside SA Rugby, an emblem of nationwide satisfaction and perseverance, proving that some stains don’t maintain you again – they push you ahead.
The Unilever partnership is for 4 years and likewise contains the renewal of its Dove sponsorship, which now extends throughout all of the SA Rugby nationwide groups.
Tell us by leaving a remark under, or ship a WhatsApp to 060 011 0211.
Subscribe to The South African web site’s newsletters and comply with us on WhatsApp, Fb, X and Bluesky for the newest information.
