Crumbl Cookies, the American bakery chain recognized for its weekly altering menu, has landed itself in scorching water.
Their newest collaboration? The Kardashian-Jenner clan. However this partnership isn’t precisely a superb time for everybody.
The cookie firm introduced their limited-time menu that includes six flavours, every named after a member of the Kardashian-Jenner household, in accordance with Each day Mail.
You possibly can sink your enamel into Kris’ Basic Yellow Layer Cake, Kourtney’s Flourless Chocolate Cake, or Kim’s Snickerdoodle Crumb Cake Cookie.
Kendall’s Cookie Dough Cupcake Cookie and Kylie’s Pink Confetti Sugar Cookie additionally joined the lineup, alongside a traditional double chocolate chip.
The response, nonetheless, has been lower than candy.
SOCIAL MEDIA REACT TO KARDASHIAN ENDORSEMENT
Social media has been buzzing with disgruntled cookie followers. Many really feel that Crumbl has made a correct blunder by associating with the Kardashian-Jenners.
“Oof, you guys actually dropped the ball with this one,” one Instagram person commented. “What a ridiculous household to align yourselves with, particularly on this local weather. I’ll cross.”
The problem? Some reckon the Kardashian-Jenners are already rolling in it. “As if the Kardashians don’t find the money for already,” one other person wrote.
Others merely urged Crumbl to “learn the room.”
CRUMBLE COOKIES
Crumbl, which has expanded quickly throughout North America, is thought for its quirky, ever-changing menu.
Prior to now, they’ve teamed up with different celebrities. Olivia Rodrigo, Jimmy Kimmel, and the Jonas Brothers have all had their flip.
Final 12 months, Kylie Jenner even had a pop-up occasion on the West Hollywood Crumbl location.
However what does this imply for South African shoppers who’re more and more conscious of movie star endorsements?
CASH GRAB?
Native advertising skilled Thando Maseko weighs in: “South African shoppers are savvy. They’ll spot an inauthentic collaboration from a mile away.
If the partnership doesn’t align with native values or feels exploitative, it received’t fly.”
THE KARDASHIAN-JENNER EFFECT
Regardless of the negativity, some followers are nonetheless drooling over the cookies. Evidently the Kardashian-Jenner impact, whether or not good or unhealthy, continues to be a robust pressure.
However for a lot of, this collaboration is a biscuit. A plain, boring, dunk-it-in-your-tea-and-hope-for-the-best biscuit.
DO YOU THINK CRUMBL COOKIES MADE A MISTAKE BY COLLABORATING WITH THE KARDASHIAN-JENNER FAMILY?
Tell us by leaving a remark under, or ship a WhatsApp to 060 011 021 1.
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