The advertising spiel virtually all the time includes the producer’s location, local weather or cellar methods
02 April 2025 – 04:59
by
It’s inconceivable to separate the sale of wonderful wine from the artwork of puffery. A lot of what drives the high-end wine market is the model story. Whereas that is extra evident within the New World wine commerce, the place there’s a quicker and extra seen churn on the apex of the pyramid, it’s more and more evident in European wine areas.
The hierarchy of the Medoc was just about set in stone with the 1855 classification; there’s little probability of Chateau Palmer displacing Chateau Margaux on a everlasting foundation within the lifetime of anybody studying this column. Just a few new names have entered the pantheon previously half century, pushed primarily by New World wine shoppers besotted with scarcity of provide. However even the Le Pins and Valandrauds are merely the exceptions that show the rule…
