Promenade season is true across the nook that means excessive schoolers are trying excessive and low for his or her dream promenade costume — however there’s one specifically that everybody is making an attempt to get their arms on.
The “it” costume of the 2025 promenade season is Sherri Hill’s 57250 — a floral blue print strapless satin corset ball robe with a chiffon ruffle skirt slit.
The costume that’s taking social media by storm might have a $750 price ticket — but it surely’s flying off cabinets throughout the nation as highschool seniors are racing to get it earlier than it sells out.
Phrase in regards to the robe began to unfold in October 2024 when mannequin Ida Zeile posted a TikTok of herself carrying the coveted blue and white Sherri Hill costume earlier than it formally launched the next month.
The video, which garnered 8.9 million views and a couple of.2 million likes, was bombarded with commenters saying they “discovered their promenade costume” or that they “may truly get married on this costume.”
Hill advised TODAY that with this costume — which is out there in sizes 000-26 — she needed to design a group that “felt female and recent” with a print that “made a press release.”
And it actually made a press release to promenade queens.
A spokesperson for Sherri Hill confirmed to the outlet that 57250 is certainly their best-selling promenade costume of the yr — and “tens of hundreds” have been offered up to now.
“We are able to’t maintain it in inventory,” Sarah Shmyr proprietor of Dressed Up by Bella Mia in Plymouth, Michigan, advised TODAY.
“Every single day, I get cellphone calls asking in regards to the costume, however sadly, it’s a little bit too late — they’re all spoken for.”
A retailer known as Z Couture in Austin added that they’ve had preorders for the costume as early as January, with supply dates set for April.
“In previous years, a woman gained’t desire a costume that she is aware of another person has. This costume modified the sport,” proprietor Kristin Jacobs mentioned. “Women don’t care if 5 individuals at their faculty have it — they need the ‘it’ costume.”
In 2024, Sherri Hill’s high vendor was 56161, a strapless corset fitted robe with keyhole, ruched skirt and excessive slit.
“Prints had been actually massive years in the past, however we haven’t actually seen them a lot till just lately,” she mentioned. “I feel this can be a enjoyable, new, recent type that obtained individuals excited.”
Merrick Younger, a highschool senior in San Angelo, Texas, mentioned she “needed to have” the floral Sherri Hill costume as quickly as she noticed it on TikTok.
Younger, 17, advised TODAY that after she posted pictures of her carrying the costume on Instagram, a number of individuals messaged her asking if they might purchase it off of her or hire it from her.
“You understand, at first I used to be open to the concept of promoting it, however now I don’t assume I might ever eliminate it — even when I by no means put on it once more,” Younger says. “I simply like it an excessive amount of.”
Highschool junior Bella Charles, who lives in Georgia, additionally found the costume on social media, and he or she mentioned that the sample reminded her of “high-quality China.”
“It’s essentially the most lovely costume I’ve ever seen,” Charles, 17, advised TODAY. “I’m obsessive about it.”
