Okay, girls now let’s get in formation — and head to Ulta!
Beyoncé and her mother, Tina Knowles, shocked in a brand new Cécred video to advertise the haircare line’s launch at Ulta Magnificence.
Within the clip shared on Instagram Sunday, the “Drunk In Love” singer smiled as she took an open bottle of the Cécred nourishing hair oil ($44) and rubbed it on her lengthy, blond locks.
Beyoncé shocked within the video, carrying a plunging black costume that was adorned with silver beads and diamonds. She paired her look with silver hoop earrings and a number of other rings on her arms.
The mother of three, 43, then handed the bottle to Knowles, 71, who sat in a white chair within the Cécred salon. The model’s vice chairwoman, who rocked a denim jumpsuit with a crimson outsized belt on the waist, then handed the hair oil on to different workers earlier than it finally landed on the shelf at an Ulta Magnificence retailer.
“Operation get @cecred at @ultabeauty is formally COMPLETE, with the assistance of the large boss and founder, @beyonce!” the caption learn.
“Obtainable NOW at your native Ulta Magnificence retailer and ultabeauty.com.”
In February, Beyoncé introduced that her hair care line was coming to Ulta after solely being accessible completely on cecred.com.
Within the clip, the 35-time Grammy winner, who was wearing a customized ivory off-the-shoulder Vivienne Westwood robe, mouthed the phrases, “World cease,” from her Nicki Minaj-assisted tune “Feeling Myself” earlier than her glam workforce stepped in to the touch up her look.
After they exited the body, Bey then mouthed, “Stick with it,” earlier than she walked off.
Beyoncé launched Cécred in 2024 after teasing the road’s launch the 12 months prior.
The road features a vary of hair merchandise, together with a Hydrating Shampoo ($31), Clarifying Shampoo & Scalp Scrub ($38) and Moisturizing Deep Conditioner ($39) and extra.
