Ariana Grande is endlessly Glinda-fied.
The pop star has returned as a Swarovski ambassador for the third time, starring within the luxurious jewellery home’s spring/summer season 2025 marketing campaign and dripping in dozens of colourful crystals.
For the shoot, lensed by Mert Alas and Marcus Pigott, the “Depraved” star fashions the Ariana Grande x Swarovski Capsule assortment, which is “rooted within the extremely curated pop model of the Sixties,” per a press launch from the model.
In a single shot, the actress is totally coated in inexperienced and pink crystals from the Dulcis assortment — an apparent nod to Grande’s beloved position as Glinda in “Depraved.”
Each arms are piled excessive with cuffs that vary from $189 to $300 whereas a number of fingers are decked out with cocktail rings.
The colourful assortment “pays homage to excessive trend aesthetics, the dynamic nature of crystal, and the Home’s enduring skill to form the popular culture dialog,” in line with the press launch.
“I’m so excited that my inventive journey continues with Swarovski, and I really like the metamorphosis storyline of this new Spring-Summer time 2025 marketing campaign,” the “Into You” singer shared.
“Styled in a palette of vibrant colours and radiant crystal jewellery, this marketing campaign felt really uplifting and joyful,” she added.
Grande introduced again her signature excessive ponytail in one other picture, although this time it’s partially dyed lilac to match the glimmering lavender crystals in her Millenia Clip Earrings ($400), cat-eye sun shades ($500), Millenia Tennis Necklace ($650) and extra.
The model’s International Inventive Director Giovanna Engelbert additionally weighed in on the capsule’s parallels with popular culture, saying, “I’m intensely drawn to popular culture and the position of knickknack inside it — it has the ability to remodel not simply the way you look, however how you are feeling.”
“My imaginative and prescient is to create a brand new jewellery tradition that’s high-impact, contemporary, and sharp,” she continued. “Ariana embodies this with each magnificence and boldness that turns each bit into a logo of radiance, motion, and pleasure.”
She’s beforehand worn the final assortment, which featured pearls and clear crystals, on many a crimson carpet so we are able to’t wait to see a extra colourful interpretation of the Good Witch this summer season.
