Purple Group: Easy does it

It started with a easy concept that modified every part: fractional share possession. When Purple Group’s EasyEquities launched in 2014, the idea of letting peculiar South Africans purchase slices of high-priced shares wasn’t simply novel — it was transformative. The thought got here straight from the customers themselves, as CEO Charles Savage recollects. “We ran a recreation and gave everybody R10,000 capital to speculate, however they couldn’t purchase Naspers, which was a R2,000 inventory,” he says. “They didn’t need 20% of their portfolio in a single share. They only needed to diversify however couldn’t afford to. That was the perception.”

Savage turned to his workforce and made the decision that might outline EasyEquities: “We won’t launch this enterprise till we remedy that drawback.” After weeks of sleepless nights, he discovered his reply within the US market, the place fractional shares had lengthy existed — a results of company actions, tradable by telephone, however missing digital entry. EasyEquities digitised it. “It’s the one factor I can say with 100%…